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World Industries
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| Company type | Private |
|---|---|
| Founded | March 1989 |
| Founders | Steve Rocco, Jesse Martinez ,Rodney Mullen, Mike Vallely |
| Headquarters | Santa Monica, California, U.S. , United States |
Key people | Rodney Mullen, Steve Rocco, Mike Vallely, Frank Messmann, Scott Drouillard, Marc McKee |
| Products | Skateboarding equipment, clothing, shoes, accessories, videos; snowboards, outerwear, etc. |
| Owner | INA Sports Inc. & FGL Sports Ltd. |
| Parent | GVS America |
| Website | worldindustries |
World Industries is an American brand that offers skateboarding products, accessories and clothing. The company was founded by Steve Rocco in 1987. In 1988, Rocco was joined by skater, Rodney Mullen, and then Mike Vallely in 1989. As of 2014, World Industries operates under GVS America, a subsidiary of INA Sports Inc. & FGL Sports Ltd.[1] The company also makes and sells longboards.
The company was initially known for its cavalier attitude through its marketing and handling of their team riders, most notably through their use of attack ads mocking rival skate companies as well as board designs that are either deemed offensive or bordering towards copyright infringement, with which they simply brush off any cease-and-desist letters they receive from companies such as Disney and the Church of Scientology among others.[2][3]
- ^ "Who We Are". GVS America. Retrieved 2020-09-09.
- ^ "10 Banned Board Graphics". doseskateboarding.com. 2022-02-25. Retrieved 2024-10-06.
- ^ "Classic Ads: World Industries". BOARDWORLD. Retrieved 2024-10-06.
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