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TV Avala
 | |
| Type | Defunct Broadcast television network |
|---|---|
| Country | |
| Availability | Transformed into Pink 2 |
| 3.6% (2007) | |
| Owner | Danko Đunić (45.65%) Željko Mitrović (4.95%) Ekonomski institut a.d. (0.99%) Greenberg Invest GmbH (48.41%) |
Key people | Dušan Pančić (editor-in-chief) |
Launch date | September 17, 2006 |
| Dissolved | November 4, 2012 |
Official website | www.tvavala.rs |
| Replaced | RTS 3 |
| Replaced by | Pink 2 |
TV Avala (full legal name: TV Avala d.o.o., Serbian Cyrillic: ТВ Авала) was a Serbian television network with national frequency. Registered as a limited liability company,[1] the station was given a national TV frequency in Serbia in April 2006.
Five months after that, it premiered on September 17, 2006 at 8 pm. With its editorial policy, TV Avala initially reminded many[citation needed] of the old RTS's third channel (3K), which ceased operations on May 5, 2006 at twelve midnight.
After using the conventional format of movies, news, and sports for its first four years on the air, the network made a substantial turn towards business news in March 2010.
With headquarters located in the Belgrade municipality of Savski Venac, TV Avala broadcasts 24 hours a day.
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