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Must See TV
 Title card for NBC's 2002 special, 20 Years of Must See TV | |
| Network | NBC |
|---|---|
| Launched | Original run: 1993 Second run: September 28, 2017 |
| Closed | Original run: 2006 Second run: March 25, 2021 |
| Country of origin | United States |
| Running time | Thursday nights |
| Original language(s) | American English |
Must See TV was an American advertising slogan that was used by NBC to brand its primetime blocks during the 1990s, and most often applied to the network's Thursday night lineup, which featured some of its most popular sitcoms and drama series of the period, allowing the network to dominate prime time ratings on Thursday nights in the 1980s and 1990s. Ratings for NBC's lineup fell during the mid-to-late 2000s. The slogan was retired in 2015 amidst NBC's transition to airing more drama series on Thursday nights. The branding returned for the 2017–18 television season[1] but was removed for a second time in 2021.
- ^ Levin, Gary (May 15, 2017). "NBC sets new lineup, return of 'must-see' Thursdays with 'This Is Us' move". USA Today. Retrieved 14 November 2019.
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