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Complex Networks

Complex Networks
FormerlyComplex
Company typeSubsidiary
Industry
PredecessorComplex (magazine) (last issue: December 2016/January 2017)
Founded2002 (2002)
FoundersMarc Ecko
Headquarters,
U.S.
Area served
Worldwide
Key people
  • Aaron Levant (CEO)[1]
  • Noah Callahan-Bever (Chief Content Officer) [2]
  • Aria Hughes (Editor-in-Chief) [3]
  • Donnie Kwak (GM)[4]
  • Joe LaPuma (SVP content strategy) Aleksey Baksheyev (CTO, Head of Product)[5]
ParentNTWRK
Websitecomplexnetworks.com

Complex Networks is an American media and entertainment company for youth culture, based in New York City.[6] It was founded as a bi-monthly magazine, Complex, by fashion designer Marc (Ecko) Milecofsky.[7][8][9] Complex Networks reports on popular and emerging trends in style, sneakers, food, music, sports and pop culture.[10] Complex Networks reached over 90 million unique users per month in 2013[11] across its owned and operated and partner sites, socials and YouTube channels.[12][13] The print magazine ceased publication with the December 2016/January 2017 issue.[14] Complex currently has 6.02 million subscribers and 1.8 billion total views on YouTube.[15] As of 2019, the company's yearly revenue was estimated to be US$200 million, 15% of which came from commerce.[16]

Complex Networks has been named by Business Insider as one of the Most Valuable Startups in New York,[17] and Most Valuable Private Companies in the World.[18] Complex Networks CEO Rich Antoniello was named among the Silicon Alley 100.[19] In 2012, the company launched Complex TV, an online broadcasting platform.

In 2016, it became a joint-venture of Verizon and Hearst.[20] Subsequently in 2021, BuzzFeed, Inc. announced the acquisition of the company.[21] In 2024, NTWRK acquired Complex Networks from BuzzFeed for $108 million.[22]

  1. ^ "BuzzFeed Sells Complex to Live Stream Shopping Platform NTWRK in $109M Deal". The Hollywood Reporter. February 21, 2024.
  2. ^ "After BuzzFeed Sale, Complex Names Aria Hughes Editor in Chief and Noah Callahan-Bever Returns as Chief Content Officer". May 14, 2024.
  3. ^ "After BuzzFeed Sale, Complex Names Aria Hughes Editor in Chief and Noah Callahan-Bever Returns as Chief Content Officer". May 14, 2024.
  4. ^ "Complex Networks Taps GMs To Align Creative, Business Efforts". mediapost.com. Retrieved April 10, 2021.
  5. ^ Tartaglione, Nancy (March 12, 2020). "Complex Networks Names Nick Wang Head Of International Business Development". Deadline. Retrieved April 10, 2021.
  6. ^ Spangler, Todd (September 14, 2016). "Verizon, Hearst Form 'Complex Networks' Digital-Video Business, Headed by Rich Antoniello". Retrieved March 17, 2020.
  7. ^ Rys, Dan (December 7, 2016). "Complex Media Shutters Print Magazine After 14 Years". Billboard.
  8. ^ FolioMag: Complex Shuts Down Print Magazine
  9. ^ Sternberg, Josh (April 30, 2012). "How Complex Straddles The Ad Network Publisher Divide". Digiday. Retrieved February 9, 2014.
  10. ^ "Complex Networks Partners With Bonsai To Launch The Complex SHOP, A Curated Marketplace That Seamlessly Blends Content And Commerce". prnewswire.com (Press release).
  11. ^ Spangler, Todd (December 6, 2013). "Complex Expands to Give Dudes Their Due". Variety. Retrieved February 9, 2014.
  12. ^ Robbins, Roni. "Pluto.TV Expands Its Lineup of Web Channels, Including Complex Boosts programming as it takes on traditional TV". AdWeek.
  13. ^ "Premium Content Creators AOL, Network A, Complex, Deca, Maker Studio & Whalerock Bring Original Series & Video Libraries to Dailymotion". Daily Motion. Archived from the original on September 21, 2014.
  14. ^ Tyler McCall (December 8, 2016). "Complex to end print publication". Fashionista. Retrieved January 15, 2017.
  15. ^ "Complex". YouTube. Retrieved January 21, 2020.
  16. ^ "Complex launching new sneaker marketplace called Sole Collector".
  17. ^ "The 30 Most Valuable Internet Startups in New York". Business Insider. Retrieved February 9, 2014.
  18. ^ Shontell, Alyson. "DIGITAL 100 REVISED: The Most Valuable, Private Companies In The World". Business Insider. Retrieved February 9, 2014.
  19. ^ Rose Rickey, Megan. "SA 100 2013: The Coolest People in New York Tech". Business Insider. Retrieved February 9, 2014.
  20. ^ "Verizon Hearst Media Partners - Hearst". Retrieved November 21, 2016.
  21. ^ "BuzzFeed Announces Acquisition of Complex Networks, Joining BuzzFeed, BuzzFeed News, HuffPost, and Tasty". Business Wire. June 24, 2021.
  22. ^ Spangler, Todd (February 21, 2024). "BuzzFeed Sells Complex to Ntwrk for $108.6 Million, Will Lay Off 16% of Remaining Workforce". Variety. Retrieved February 25, 2024.

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